Along with good design comes a good user interface. The user interface is the foundation of any good functional web site. When designing a site, you’ll need to take into consideration your average user. Who is going to be visiting your web site; who is your ideal customer? Are they tech-savy? Are they computer literate?
It’s helpful to create an image of your ideal visitor and have them in mind when planning out the design for your site. Be sure you offer everything on your site that they would want to find before buying from you or becoming a subscriber.
You’ll want to be sure that your navigation is easy to spot and consistent throughout the entire web site. Make it obvious where the user should click both in terms of your primary navigation, as well as for links within your content areas.
